These are the trends your SEO experts should be well-versed with

Is your SEO expert still relying on keyword placement, backlinks, and AdWords? If yes, then perhaps it is the right time to change the Seo Company in Pune.

As Google refines its algorithm and the search results become more accurate and personalized, the good old strategies become irrelevant.

A lot of change has happened in the world of SEO so far. Hence, the SEO expert you hire should be capable of altering the SEO strategy according to the changing SEO requirements.

What are the upcoming trends that you need to focus today? Here are a few prominent trends. Take a note of it and derive an integrated strategy with your SEO services in Pune.

A great shift on mobile handsets

So far, desktop webpages were deciding the relevance of a website.

The scenario is changing quite rapidly today.

Now, we have small, handy devices such that mobile phones and iPad.

As the use of small screen dominates the overall usage, Google is forced to introduce the mobile-first index.

It means the mobile version of the website will decide the ranking of a website. As the change can bring a massive shift in the website ranking, you must be prepared for it.

The seo company in Pune hired by you should change the strategy accordingly.

Your SEO expert should work on the aspects such that optimizing the user experience for the small screen and reducing page load time.

There is a need to change the design and information architecture also if necessary.

Nowadays, SEO services in Pune assign dedicated resources to manage the mobile version of the website which is a better and more effective strategy.

The user experience must be the best

The complete focus of the SEO strategy is on how the users feel about it?

The speed of page loading is a critical parameter. Websites that take more than three seconds are not visited by the users again.

Whether it is a desktop webpage or mobile version, you should give precise page loading time to SEO services in Pune.

Similarly, ease of navigation is also a vital element. Even if the website loads fast, the viewer loses interest if the navigation is complicated.

Hence, the SEO Expert hired by you need to work on the two aspects mentioned here.

Intention-based search results optimization

Now Google has become smarter than before. It knows whether you are searching just for information or with a concrete buying intention. The search results shown to you will depend on it.

While presenting search results to the potential buyers, it gives preference to Ecommerce websites. While presenting search results to those who are looking for information only, Google gives preference to informative content.

It is no need to mention that it is possible because the Google algorithm is versatile and smart.

The Seo company in Pune you hire should know the concept of intention-based searching.

As the trends change, SEO companies are supposed to hire trained resources who can sustain the business. If not, then the business erodes eventually.

Summary

SEO is a dynamic concept that must be altered and modified as per changing trends in the environment. When you hire some SEO company, make sure it knows what is happening in the competitive market. Hire one that gives quick solutions and effective ranking. Then only you can expect your website to appear on the first page.